Ketel One Botanical is a drink made for all ages. Light, contemporary, and versatile, it’s designed to be part of different moments in life, from the youngest to the most experienced. Because pleasure, connection, and well-being don’t have an age. And for that very reason, they don’t belong within an ageist mindset.
Starting from that belief, we knew it was time to spark a bigger conversation. If the drink has no age, why do we still put people in age boxes? That’s how the idea came to life: creating a garden talk to discuss ageism and rethink a concept we hear all the time, “the prime of life.”
That’s how “Na Flor da Idade” was born, an original series released on Globoplay, hosted by Claudia Raia and Isis Valverde. Across four episodes, guests like Zezé Motta and Thai de Melo Bufrem dive into conversations about beauty; Marcela McGowan and Claudio Serva explore sexuality; Letticia Munniz joins the discussion on relationships; and Luiz Fernando Guimarães brings reflections on parenthood, all in a light, open, and honest way.
More than just a series, this project is an invitation to rethink things. What if the “prime of life” isn’t a phase, but the present moment? Between conversations and Botanical Spritz toasts, we show that living well doesn’t come with an expiration date, and that the best age is always the one you’re in right now.
